Because only certified and qualified Tmall Partners are able to support merchants and brands on Tmall. For this such e-commerce agencies have to register with Alibaba and will receive quarterly points (up to 12) and a resulting “TP score” which can be from 1 to 5 stars. Only the top rated TP’s will be allowed by Alibaba to handle VIP brand shops.
Always make sure to ask a TP for their star rating and provide proof for it. There are many companies falsely claiming to be Tmall Partners.
Your Tmall partner is crucial to your success on Tmall or Tmall Global if you don’t have a China team. It’s important to do some research and background check on your Tmall partner. It’s important to choose a trustworthy Tmall partner that won’t put your business at risk.
For example, the NUPO Overseas Flagship Store was dismissed as Tmall Global found out that NUPO’s Tmall partner Heidessen (Beijing) Biotechnology Co., Ltd. was shipping goods domestically instead of following the platform’s rules to ship them from overseas or bonded areas. This has negatively affected the client’s business. This example shows that it’s very important to find a trustworthy Tmall partner.