We have included below the latest statistics of China’s social media platforms, including WeChat, QQ and Weibo.
Founded in 2011 by Tencent
980 million monthly active users (including both WeChat and Weixin), a year-on-year growth of 15.8%.
38 billion daily messages sent
6.1 billion daily voice messages sent
3.5 million monthly active official accounts
797 million monthly active followers of official accounts
65% of the active users: born after the 80s and 90s
100 million video/voice calls made on a daily basis
10m official accounts were set up
Founded in 2009 by Sina
Q3 2017: 376 million monthly active users; 165 million daily active users
Q3 2017: 100 million monthly active users of the Weibo Search feature
Nov 2016: Changed the 140-word limit to 2000 words
Businesses tend to spend the least amount on advertising on Weibo during the first quarter of each calendar year, potentially due to long holidays around Lunar New Year.
The road for Weibo was not all smooth and successful due to fierce competition from other platforms. In Dec 2013, it only had 129 million monthly active users. In an attempt to regain its relevance, it integrated short video and live streaming functions to boost user numbers. Its effort has paid off, resulting in 376 million monthly active users and 165 million daily active users in Q3 2017.
Founded in 1999 by Tencent
843 million monthly active users
272 million peak concurrent user accounts (“PCU”)
For more information on China’s popular social media apps and sites, you can check out our post here.
1. 2016 Weixin Statistical Report
3. 39th CNNIC Internet Development Report
4. Tencent’s 2017 Q3 Report
5. 2016 Weixin Economic Impact Research Report
6. Weibo Third Quarter 2017 Financial Results
7. Weibo Data Centre: 2016 Weibo Users Report
8. Wexin 2017 User Report by Penguin Intelligence
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