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May 19, 2019
  • Intellectual Property Risks in China: A Few Things You Need To Know

    ​It's not hard to find examples of fake goods and brand imitations in China. Most foreign brands are aware that intellectual property protection is extremely important when navigating the Chinese market. Because China is a first-to-file jurisdiction for trademarks, companies... Read More

  • Five Profiles That Explain China’s Consumer Economy

    BCG identified five emerging-consumer profiles that serve as examples of how rising incomes and greater digital access are leading to a far more... Read More

  • Beyond WeChat and Alibaba: Follow These 8 Steps To Sell And Market To China Today

    WeChat, Weibo, Alibaba, Tmall, Taobao are names that come up all the time when you look up how to sell consumer goods into China. However, depending on your brand awareness in China, they may not necessarily be the first step... Read More

  • angrymoo's Twitter

    Why you may need a #Tmall #partner; The rising #Chinese #travel app you need to know; A #Chinese influencer's #wechat acct drove $173,652 of sales in 12 mins. #InfluencerMarketing... Read More

  • china influencer marketing tips
    March 13.2018

    How To Use China’s Influencers / KOLs To Increase Sales: 5 Tips For Success

    The prevalence of social media use among Chinese consumers has given rise to a large pool of digital influencers. Influencers are called KOLs (key opinion leaders) in China. These KOLs are extremely creative, proactive and business-savvy. They are often quick...
  • tips export wine to china
    March 06.2018

    A Few Tips To Help You Export Wine to China

    China is one of the most important export markets for many wine producers. Chinese consumers are becoming more discerning about wine quality and an increasing number of people have developed a keen taste for good quality wine. According to EUSME’s...
  • intellectual property protection in china
    February 16.2018

    Intellectual Property Risks in China: A Few Things You Need To Know

    ​It's not hard to find examples of fake goods and brand imitations in China. Most foreign brands are aware that intellectual property protection is extremely important when navigating the Chinese market. Because China is a first-to-file jurisdiction for trademarks, companies...
  • china digital marketing tips strategy
    February 13.2018

    5 Tips To Develop Your China Digital Marketing Strategy

    There are over 772 million Internet users in China (as of Dec 2017), which is more than the population size of Europe. Chinese Internet users are very digitally savvy and comfortable with the use of social media, e-commerce, mobile payment,...
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