Latest Insight (mobile view: scroll down to view blog posts)
May 19, 2019
  • Intellectual Property Risks in China: A Few Things You Need To Know

    ​It's not hard to find examples of fake goods and brand imitations in China. Most foreign brands are aware that intellectual property protection is extremely important when navigating the Chinese market. Because China is a first-to-file jurisdiction for trademarks, companies... Read More

  • Five Profiles That Explain China’s Consumer Economy

    BCG identified five emerging-consumer profiles that serve as examples of how rising incomes and greater digital access are leading to a far more... Read More

  • Beyond WeChat and Alibaba: Follow These 8 Steps To Sell And Market To China Today

    WeChat, Weibo, Alibaba, Tmall, Taobao are names that come up all the time when you look up how to sell consumer goods into China. However, depending on your brand awareness in China, they may not necessarily be the first step... Read More

  • angrymoo's Twitter

    Why you may need a #Tmall #partner; The rising #Chinese #travel app you need to know; A #Chinese influencer's #wechat acct drove $173,652 of sales in 12 mins. #InfluencerMarketing... Read More

  • wechat moments advertising example in china
    November 22.2017

    WeChat Advertising Case Study - GAP

    With a 200% ROI, WeChat featured GAP as a case study to illustrate the effectiveness of WeChat Moments advertising. GAP WeChat Advertising Results ​GAP advertised via WeChat Moments (news feed with your WeChat contacts' stories) just after the 2017 Chinese...
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