Latest Insight (mobile view: scroll down to view blog posts)
April 24, 2018
  • Intellectual Property Risks in China: A Few Things You Need To Know

    ​It's not hard to find examples of fake goods and brand imitations in China. Most foreign brands are aware that intellectual property protection is extremely important when navigating the Chinese market. Because China is a first-to-file jurisdiction for trademarks, companies... Read More

  • Five Profiles That Explain China’s Consumer Economy

    BCG identified five emerging-consumer profiles that serve as examples of how rising incomes and greater digital access are leading to a far more... Read More

  • Beyond WeChat and Alibaba: Follow These 8 Steps To Sell And Market To China Today

    WeChat, Weibo, Alibaba, Tmall, Taobao are names that come up all the time when you look up how to sell consumer goods into China. However, depending on your brand awareness in China, they may not necessarily be the first step... Read More

  • angrymoo's Twitter

    Why you may need a #Tmall #partner; The rising #Chinese #travel app you need to know; A #Chinese influencer's #wechat acct drove $173,652 of sales in 12 mins. #InfluencerMarketing... Read More

  • alibaba tmall global procurement
    March 23.2018

    Tmall Global To Open Six New Procurement Points Worldwide

    Tmall Global plans to open six new procurement centers across the world to help overseas vendors capture Chinese consumers’ booming appetite for newer and better imported goods, said Tmall President Jet Jing. The centers will be established in Japan, South Korea, and...
  • popular social media apps and sites in china
    March 21.2018

    Top 3 Most Popular Social Media Sites and Apps in China

    What are the Facebook of China, Twitter of China and Whatsapp of China? When it comes to the most popular and used social media and networking platforms in China, there are three major players that you must know. They are...
  • wechat mini programs china
    March 21.2018

    WeChat Mini Programs: A Simple Guide

    WeChat, the popular social media app in China, is attempting to revolutionize the status quo by introducing WeChat mini programs. The feature was launched in Jan 2017. WeChat mini programs are similar to apps but there’s no need to install or...
  • china influencer marketing tips
    March 13.2018

    How To Use China’s Influencers / KOLs To Increase Sales: 5 Tips For Success

    The prevalence of social media use among Chinese consumers has given rise to a large pool of digital influencers. Influencers are called KOLs (key opinion leaders) in China. These KOLs are extremely creative, proactive and business-savvy. They are often quick...
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